Kit Ellis and Krysta Yang have a combined 30+ years of experience working in video game marketing, with a focus on “earned” (zero-cost) activities such as public relations, content creator strategy and social marketing. They both previously worked at Nintendo of America where they held leadership positions within the Communications department while also creating and hosting the weekly “Nintendo Minute” YouTube series. In addition to offering their marketing expertise as consultants, they also release a weekly podcast and video series and manage a social media footprint with a reach of over 250k.
We’ve seen it all and done it all across our decades-long career in video game marketing. After moving on from Nintendo in 2022, we’re putting all our passion and energy into helping amazing games from smaller studios just like yours get the attention they deserve. We’re passionate gamers and know how to identify what makes a game great, and how to talk about games in a way that gets other people excited. As content creators ourselves, all the marketing activities we recommend are those we are also doing to promote our own work, so you can be confident that they are up to date, effective and honed through experience.
Whether you are starting from scratch or want to get the most out of your existing social media channels, let us help you put together a winning strategy for what platforms to be on, the right content to post on each and how to generate fun and excitement with your followers.
When it comes to your game, don’t just sponsor a big-name streamer and hope for the best - let us work with you on a zero-cost earned creator strategy that will get you authentic, entertaining and persuasive content from the right creators for your product.
Are you engaging with the right media to get the best coverage for your games? Are you having trouble keeping up with the rapid changes happening in games media? Let us put together a plan for you that will maximize your coverage and build lasting relationships with influential journalists across a range of outlets.
Do you have an amazing game but are struggling to create visual content that will convey everything that is great about it to potential players? Let us translate your game into video, still and written content that will have fans running to wishlist your game.
Nobody has more experience than us when it comes to launching games on Nintendo platforms, and we are also experts in launching games on PlayStation, Xbox, PC and more. Let us shape your strategy based on your platform plan to get the most out of digital storefronts and first party relationships while talking about your game in a way that will connect most with that platform's audience.
Launching a new game is hard, and requires you to have appealing and consistent visuals and messaging in all the places people will see it. We can help you build a plan that will keep everything aligned as you march toward launch.
Whether you are speaking to the media or sharing an important update with your community, it's important to be able to talk about your game in a clear and concise way. As former Nintendo spokespeople, we can turn you into experts who make the most out of every public speaking opportunity.
Are you trying to find someone focused on marketing to become part of your team? Whether you need an intern or someone with years of experience, we can help you find the perfect fit by attracting candidates, reviewing applications and conducting interviews.
Kit Ellis
A 20 year veteran of the video game industry, Kit has experience working with publishers and developers of all shapes and sizes. Most recently Kit was the Director of Social Marketing, Influencer Relations and Original Content at Nintendo of America, and has also worked at Bandai Namco Entertainment, Konami Digital Entertainment and TriplePoint Communications. Kit oversaw all marketing efforts for The Legend of Zelda: Breath of the Wild and was the North American lead in establishing Nintendo Direct while also providing guidance to indie partners looking to launch their game on Nintendo platforms.
Krysta Yang
A 15 year veteran of the video game industry, Krysta was previously the Sr. Manager of Creator Relations and Original Content at Nintendo of America where she developed the company’s creator marketing program from the ground up. Throughout her career she’s also led several high profile communications campaigns including the launch of Nintendo Switch and was also the global marketing lead for Super Smash Bros. Ultimate, overseeing all marketing efforts for the game.
Geoff Keighley
CEO, The Game Awards, Inc.
I've worked closely with Kit and Krysta on complex high visibility projects. Their strong partnership and ability to flawlessly navigate rapid changes resulted in iconic moments and reveals. Their diverse skill sets and experiences would be an asset to any company who works with them.
Reggie Fils-Aime
Former President & COO of Nintendo of America
Kit and Krysta worked under my leadership for over 10 years at Nintendo of America. During that time, they successfully launched countless products and led innovative, high profile integrated marketing initiatives. Kit and Krysta's strengths highlight their ability to focus on the big picture while also paying attention to the small but important details. Their strategic thinking and flawless execution drove significant results for Nintendo during their tenure.
Peer Schneider
Chief Creative Officer, IGN
Kit and Krysta are true video game marketing experts who are in the unique position of having worked on both sides of the publishing and media circuit. I've long been impressed by their thoughtful approach and the level of care and attention the duo puts into everything they do. With their deep industry knowledge and fresh ideas, Kit and Krysta are a top choice for any company looking to take their work in marketing to new heights.
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